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If you can’t beat ’em, track ’em: Why Link uses a passive investing model

If you can’t beat ’em, track ’em: Why Link uses a passive investing model

by Brian Prokop | May 5, 2021 | Insights

Buy-hold-rebalance approach, using Exchange Traded Funds (ETFs), can improve retirement outcomes Predicting the future is a tricky business. Predicting the stock market is even tougher. In a year that turned the world upside down with COVID-19 and fooled nearly...
A technology-first solution in the midst of COVID-19 reality

A technology-first solution in the midst of COVID-19 reality

by Brian Prokop | Apr 13, 2021 | Insights

Link’s proprietary, easy-to-use, digital platform helps portfolio advisors gain an edge in client engagement The right tool for the job. For portfolio advisors, working in the present COVID-19 reality, that ideal tool is versatile, convenient, understandable and...
Link’s workplace savings solutions can help boomers, millennials and everyone in between

Link’s workplace savings solutions can help boomers, millennials and everyone in between

by Brian Prokop | Jan 12, 2021 | Insights

Our plans provide investment suitability, meeting retirement goals for multiple generations They’re the two largest investor groups going—baby boomers, who are approaching retirement, and millennials, who are moving into an era of peak earnings. And they stand the...
Exchange Traded Funds (ETFs): Calming choppy waters with a stabilizing influence

Exchange Traded Funds (ETFs): Calming choppy waters with a stabilizing influence

by Brian Prokop | Dec 10, 2020 | Insights

ETFs, passive investing and our own robo-advisor are the bedrock of Link’s financial wellness solutions The coronavirus pandemic. The contentious 2020 U.S. election. In a sea of uncertainty, investment experts are touting the stabilizing influence of Exchange Traded...
Is fear and being uninformed hurting your wallet? There’s a comforting solution to Canadians’ investment doubts.

Is fear and being uninformed hurting your wallet? There’s a comforting solution to Canadians’ investment doubts.

by Brian Prokop | Jan 15, 2020 | ETFs, Group RRSPs, Group TFSAs, Insights, MEPPs, Pension Plans, Plan Types, Retirement Plans

Link’s robo-advisor and its algorithm creates and maintains personalized portfolios, taking the worry out of retirement investing. Apparently, Canada’s aspiring investors are really perspiring investors. According to a
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