Our plans provide investment suitability, meeting retirement goals for multiple generations

They’re the two largest investor groups going—baby boomers, who are approaching retirement, and millennials, who are moving into an era of peak earnings.

And they stand the most to benefit from a progressive investment model.

“Industry transformation and innovation will need to be an ongoing process for boomers to be comfortable and secure in their retirement and for millennials to have confidence in the investment industry to achieve their future goals,” reads a recent Investment Executive article.

Even prior to COVID-19, surveys showed that most middle-class Canadians were aware that they needed financial planning help to boost their savings for retirement.

Link Investment Management is an innovative disruptor in workplace financial wellness solutions. Our investing model, along with numerous other advantages, will ensure those needs are met—for boomers, for millennials, and for every other group in the workforce.

“Link’s system and methodology maximize the personalization factor for investment portfolios. Our approach ensures suitability of investments to meet retirement goals for a variety of generations,” says Brian McClennon, President and CEO of Link.

Whether it’s our Group Tax Free Savings Accounts (TFSAs), our Group Registered Retirement Savings Plans (RRSPs) or our Multi-Employer Defined Contribution Pension Plan, the LINK Multi Employer Pension Plan, our financial wellness solutions provide long-lasting—and personalized—benefits for your employees, regardless of age.

They include:

  • Individualized, prescribed portfolios, matched to personal risk profiles and investment objectives
  • A passive investment model, the use of Exchange Traded Funds (ETFs) and Link’s own proprietary robo-advisor algorithm, which offer more flexibility and lower fees
  • A fully digital platform, with simple, straightforward and rapid online enrolment
  • Plan monitoring and rebalancing by Link’s team of experienced portfolio managers
  • Full transparency with respect to fee disclosure


Link’s solutions also offer considerable tax benefits for employers, as well as reducing the administrative, compliance and recordkeeping burden and fiduciary liability.

“The phrase ‘new normal’ is being thrown around a lot in the workplace, and for good reason. In many scenarios, employees have lost their sense of belonging within their organization and are feeling added financial stress,” says Mr. McClennon.

“Adopting one of Link’s workplace savings plans not only provides immediate benefits for your business—it also makes you an employer of choice, and allows you to attract and retain top talent that will reap long-lasting benefits from Link solutions.”