Fintech companies like Link Investment Management are leading the charge in ‘financial inclusion’
Digital-first thinking.
It’s what defines Link Investment Management—and it’s widely acknowledged as the driver of financial well-being, post-COVID.
While existing conditions have impaired “the ability of . . . traditional financial services providers to innovate and keep pace with the increasing shift to digital,” reads a recent article in TechNative, this has “enabled nimbler, digital-native fintech (financial technology) firms to get ahead of their traditional counterparts.”
Financial inclusion will help “find a path out of the fiscal damage wrought by the pandemic,” says the article’s author Rupert Shaw—who adds that, ultimately, “fintech is playing a pivotal role in financial inclusion.”
Established in 2016, Calgary-based Link Investment Management is a disruptive innovator in the world of employee-sponsored compensation plans—and as a fintech company, Link is sharply focused on leveraging innovation and next-generation technology.
Using our cloud-based fully digital platform, our proprietary “robo-advisor”, and our passive investing model using broad-based, index-tracking Exchange Traded Funds (ETFs), we’re offering a next-gen alternative to traditional savings programs, equity plans and health benefits—with multiple advantages for both employers and their workforce.
“Fintech is not only the foundation of Link Investment Management—it’s what gives us a distinct and ongoing advantage over traditional workplace savings models and allows us to stay on the cutting edge of financial inclusion,” says Brian McClennon, President and CEO of Link.
“Digital-first thinking allows us to provide advantages to plan sponsors, such as a reduced administrative and fiduciary burden, as well as employees, including tailor-made portfolios and increased fee transparency.”
Link’s savings vehicles—including our MEPP, Group Tax-Free Savings Accounts (TFSAs) or Group Registered Retirement Savings Plans (RRSPs)—also offer considerable tax benefits for employers. These include reducing the administrative, compliance and recordkeeping burden and fiduciary liability.
Others in the industry are seeing—and appreciating—Link’s fintech advantages.
“Our goal at Purpose Advisor Solutions is to offer portfolio managers and financial advisors modern tools that allow them to fulfill a broader set of client needs with a highly improved user experience . . . we are excited to actively participate in this evolution by partnering together,” says J-F Courville, Managing Partner at Purpose Advisor Solutions.
“Offering group solutions to our forward-thinking clientele through Link,” adds INTEGRIS CEO Jean-Pierre Laporte, “was a natural next step in our evolution.
